The Confederation of All India Traders (CAIT) has raised concerns over the popular 10-minute delivery model, claiming it puts undue pressure on delivery workers. In a country where fast service is often marketed as convenience, it’s important to ask—at what cost? Many delivery riders face immense stress, tight deadlines, traffic hazards, and even risk their lives to meet these unrealistic promises. This business model might serve the customer’s urgency, but what about the human beings behind the wheels?
Instead of valuing speed above all, shouldn't we focus on fair labor practices, better working conditions, and realistic delivery expectations? On the other hand, some believe that fast delivery boosts customer satisfaction and keeps businesses competitive. But the real question is—should economic growth come at the cost of someone’s physical and mental health? This issue is more than just about speed—it's about ethics. What’s your take?