Walk through any college campus or scroll through Instagram, and you’ll spot someone humming a BTS song or wearing a BLACKPINK hoodie. K-pop has truly taken Indian teens by storm. But is this obsession something permanent, or just a passing phase like those One Direction days?
Some say the way fans are learning Korean, attending virtual concerts, and even following Korean dramas shows that it’s more than just music—it’s become part of their lifestyle. Still, others feel it might fade once the hype settles. What do you think—is K-pop here for the long haul, or will the craze slowly die down?
